401x301 ad call will provide better forecasting for video inventory because DFP is currently only forecasting based on Ad Starts opposed to ad calls. Should see a significant uptick in video avails moving forward.
The IAS Publisher Optimization Tool will allow DFP targeting based on Brand Safety, Fraud, and Viewability parameters
As of today the featured post will render ads every 7 nodes in the post body. We are excluding <hr>s and headings (h1,h2,h3). This logic is shared between mobile and desktop and will be much easier to adjust over time.
We have some 301 and 404 permalinks in the sitemap, which is not good for SEO. Some (all?) of the 404s are posts that were reframed from Gawker, but the original post doesn’t exist anymore. This PR filters those out.
Sometimes Google tries to crawl our preview pages, which results in an HTTP error. We haven’t found the root cause for this, but we made sure only published posts are returned. The new endpoint is used by the sitemap only.
We have a sitemap for permalink pages from each week, currently the parent site and vertical homepages are listed in all of them. We are now listing them only in the most recent sitemap.
The newsletter footer widget now appears on verticals when the following Blog Properties are set:
Any user can now embed one of our videos off-site via iframe and our ads will follow. You can see an example here
Anyone who is logged out should no longer see the ellipses on any post permalink or post within a stream.
The in-article player will now only show the same video to a user once every 72 hours. This update will keep the content being served to our users more fresh and provide views to a wider array of videos.
We are now following proper requirements for slideshows in the MSN feeds and have also created a slideshow only feed for The Onion.
In some scenarios, replies could not be seen or posted.
Say no more to that ugly star icon. Made during the 2018 FMG Hackathon, say hello to the mom jeans icon.