Most of Editorial creates a draft with text and images, tags, etc. and add the lead image last. This was causing the wrong image to be saved as the og:image when distribution tools were not in use.

Here is the default behavior for what should be saved as the og:image:

Featured Post: the featured image/video thumbnail
Standard Post: the topmost image or video thumbnail

The default behavior can be overridden if:

  • a “custom thumbnail” is assigned
  • a photo in the post has been ‘starred’

*these will always be used when a post appears anywhere ON Kinja via recirculation or splicing.


If an image should be different EXTERNALLY ie. Google Search, Facebook, Twitter, Slack, use the Distribution Tools to assign a Share Image.