Product and Feature Updates about Kinja
Product and Feature Updates about Kinja

Lazy loading the taboola widget

We are going to enable lazy loading our taboola widget on permalink pages to improve their performance. This means that taboola will not request resources (scripts/images) on our initial page load, just when the user scrolls down on a permalink and actually can see the taboola widget.

For the taboola widget this will mean a ~40% reduction in “page views” with a similar increase in CTR, RPM and impressions. These should cancel out and not impact revenue.


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