This is a big step for both the performance and modernization of our site.
Below are two visuals to help explain what this launch entails:
- Image A: Our goal is to introduce stronger content hierarchy and an intentional use of space and scale. Tomorrow we introduce Phase 1 of these design changes. We will continue to evolve this design with phase 2 and 3 aiming to elevate brand voice.
- Image B: Through A/B testing, we’ve confirmed the importance of outbound links to commerce revenue so we’re launching with a short excerpt on commerce content only.