Product and Feature Updates about Kinja

Magma homepage and new story card designs

This is a big step for both the performance and modernization of our site.

Below are two visuals to help explain what this launch entails:

  • Image A: Our goal is to introduce stronger content hierarchy and an intentional use of space and scale. Tomorrow we introduce Phase 1 of these design changes. We will continue to evolve this design with phase 2 and 3 aiming to elevate brand voice.
  • Image B: Through A/B testing, we’ve confirmed the importance of outbound links to commerce revenue so we’re launching with a short excerpt on commerce content only.
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Image A
Image B

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About the author

Kelly Bishop

VP, Product & Design @ Kinja