We are now serving Teads in place of our JW outstream player as part of our Phase One rollout. By way of review:

  • Teads will appear on the following sites: Deadspin, Jalopnik, Jezebel, Kotaku, Splinter, The Root, The Takeout, and The Inventory.
  • We leave in-article video as is. Meaning Gizmodo, Lifehacker, The Onion, The A.V. Club, and ClickHole would not serve the Teads player unless a starter post’s Adzone was set to Partners

Teads is going to send us as close to 100% demand as they can muster. However it breaks down roughly as 50% desktop, 40% mobile. So you may not always see this unit depending on your device / browser. They also expect to ramp up to those numbers so we will be monitoring fill over the next couple weeks and then running a round of tests to see how it is performing.