Product and Feature Updates about Kinja

Tested Left Rail vs. New Inpost Rules for Video Ads on Desktop

Results led to more questions than answers as the hypothesis was that the current rules (which require back to back paragraphs) is the reason that we only see video on 60% of pages. We expected that removing those rules or putting in in the left rail would have increased that rate, but it was flat.

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About the author

Nick Eckhart

Data driven nut and eventual member of the Copenhagen Consensus. I'm just a guy.