Product and Feature Updates about Kinja

Truncated vs. Collapsed Discussion A/B Test

We’ve just kicked off a test that changes how discussions are displayed and accessed on post permalinks. The branches are:

The first variant more aggressively truncates the discussion by showing a preview of the top reply, followed by a call-to-action to display all following replies.

The second variant rolls up the discussion entirely, requiring an additional click to display replies.


This test only changes how the discussion is initially accessed on permalinks. Threading and approval logic remains unchanged.

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Ernie @ Kinja

Helping build delightful tools for delightful people.