Product and Feature Updates about Kinja

Truncated vs. Collapsed Discussion A/B Test

We’ve just kicked off a test that changes how discussions are displayed and accessed on post permalinks. The branches are:

The first variant more aggressively truncates the discussion by showing a preview of the top reply, followed by a call-to-action to display all following replies.

The second variant rolls up the discussion entirely, requiring an additional click to display replies.

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This test only changes how the discussion is initially accessed on permalinks. Threading and approval logic remains unchanged.

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Ernie @ Kinja

Helping build delightful tools for delightful people.