Product and Feature Updates about Kinja

Within the new permalink experience, we will now be serving the Taboola content recirc at the bottom of all standard permalink starter posts. The initial roll out will be for O&O sites, with AMP to follow at a later time. Taboola should run on both adblock and non-adblocked pages. The module will not appear on collapsed posts.

This is rolling out as a soft launch as part of an A/B test with the new permalink page, and will be turned on for everyone within 24-48 hours of testing.

Testing branches will be:

A. current infinite scroll experience

B. New permalink with a truncated second scroll

C. New permalink with a truncated second scroll and Taboola


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