Within the new permalink experience, we will now be serving the Taboola content recirc at the bottom of all standard permalink starter posts. The initial roll out will be for O&O sites, with AMP to follow at a later time. Taboola should run on both adblock and non-adblocked pages. The module will not appear on collapsed posts.

This is rolling out as a soft launch as part of an A/B test with the new permalink page, and will be turned on for everyone within 24-48 hours of testing.

Testing branches will be:

A. current infinite scroll experience

B. New permalink with a truncated second scroll

C. New permalink with a truncated second scroll and Taboola